How can Estrella
meet the wants and needs of different types of students?

Product
What can Estrella do to meet the needs of Academic students?
What can Estrella do to meet the needs of Management students?

Price
How much can Academic students pay?
How much can Management students pay?

Place
Strategic placement
is how the Maricopa Community Colleges
became the largest institution of higher education in America

Preference
How can Estella Mountain "delight" members of both market
segments?
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