Inbound Marketing
attracts potential customers to
the merchant's home page.
- Merchants place interactive
information or entertainment on the Internet for
potential customers to find.
- Potential customers search the
Internet with Web Browsers to find products and services
they want.
- Advertisers provide potential
customers something they value.
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Outbound
Marketing
pushes products and services
on potential customers
- Loud messages are sent towards
potential customers.
- Expensive print, TV, radio
advertisements and cold calls are used to shout at
potential customers.
- Advertisers provide potential
customers with little they value.
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