Management Programs emphasize business communication,
leadership and managment because those skills make it possible for them
to move up and/or open and operate their own business.

What "Delights" Management Students? Most management
students choose to attend college because something happened that made it
obvious they must take complete a college degree to attain a personal
career development goals. What they want are practical courses at
times they can attend. They are delighted by professors who use real world
examples, understand that most management students have little time
because they must also manage a full-time job and family responsibilites
while attending college. Most expect to be treated like mature adults.

Differentiation: Meet the needs of this market segment by making it
possible for them to earn a promotion, own their own business and/or
transfer as a "True Junior.*" Delight them by treating them like an adult,
making it possible for them to obtain the education they need while
managing their equally important work and family responsibilities.
_______________

*All courses transfer towards completion of a BS Degree.
______________________________________________________________