Academic Programs emphasize English, humanities, science, sociology and
history because it takes time for Academic students to develop serious career
goals. Academic students compete for admission into 'professional' programs
at the end of their sophomore year.

What "Delights" Academic Students? Most academic students choose a
community college because they need "low cost" university transfer courses
that are offered at times they can attend. They want and are delighted by being
able to participate in a "Traditional College Experience." The word members
of this market segment most often use to describe Arizona State University is
"Party-Time."

Differentiation: Meet the needs of this market segment by making it possible
for them to transfer as "True Juniors.*" Delight them by providing
a Traditional College Experience.
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*All courses transfer towards completion of a BS Degree.
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