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- Create
a
"Home
Page"
that includes
compelling content. Use Search Engine
Optimization (SEO)
techniques to
facilitate being found by web-crawlers.
- Create a good
Email
Distribution List.
- Use
Email
to send short,
focused monthly
Newsletters
that link back to
your Home Page.
- Create a
"Link-Wheel"
with your home page surrounded by platforms like
Facebook, YouTube and Instagram that return viewers to
your home page. Use Social Media Optimization
(SMO)
techniques to facilitate being a favorite on each
platform.
- Encourage members of
your network to link their Facebook, YouTube and
Instagram pages to your home page.
- Use your Home Page to
help others connect with like-minded persons. Make is
easy for members of your network to do the same with
members of their networks.
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