Home Page: Link all related platforms backto your Home Page.

You must have a Home Page to be taken seriously. This is where webmasters place their best content and what they customers to see and react to. Make sure content is what members of your target market want. Your Home Page must work equally well on a Smart Phone, Tablet and Desktop.

E-mail: Link to your Blog and Home Page.

Almost all Americans use E-mail. This is the best way to communicate with specific individuals. Send periodic personal messages the individual will want to receive.

Blog: Link to your home page.

Become known as an expert. Periodically publish content that establishes your reputation in matters important to members of your target market.

Facebook: Link to your Home Page and Blog.

Facebook is the social media most adults use. Each day publish pictures, videos and updates on matters important to your target market. Monitor and respond to persons who post about your organization and "like" what others post. Avoid sex, politics and religion.

YouTube: Link ideos to your Home Page.

People expect video. More than 400 hours of video are uploaded to YouTube each minute. Upload video clips, TV clips, music videos, and other content such as video blogging, short original videos, and educational videos.

Instagram: Publish pictures on Facebook and link to your Home Page.

Instagram is the Social Media platform myoung people use. They use their Smart Phones to take and upload pictures to the Internet. Click "Heart" and comment about pictures published by like-minded publishers.