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Content can spread like a
virus if people are
"infected"
by seeing it. The infection usually comes from evoked
emotions that spur the viewer to share it, so they can
relate with other people and discuss how they
feel.
The goal is to
get people to share your content.
People share online
content because it moves them emotionally. Sad, happy,
angry, surprised, disgusted; People share content because
they want other people to share those feelings with
them.
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