Demographics: Between 18 and 23 years
of age. Slightly more than half are female.

Preference: "Traditional College
Experience" defined as "Party-Time."

Price: Most have limited monetary
resources and a part-time job. Most have
no understanding of "debt."

Placement: Most live less than five miles
from the college they attend.

Differentiation: Delighted by ability to
experience a Traditional College Experience.