Demographics: More than 30 years of age and
about two-thirds are female.

Preference: Practical skills that make it possible
to earn a promotion or own a business.

Price: Most can pay tuition -- they lack time. Most
understand debt and appreciate "low-cost."

Placement: Most attend here because this college
is located near where they work or live.

Differentiation: They are delighted by being able
to obtain an education while managing equally
important work and family responsibilities.