|
The goal is to offer a
"Marketing
Mix"
of goods and services that meet the needs
of a specific
"Market
Segment."
|
A
Market Segment
is an identifiable group of customers
with similar needs and wants.
The key to cost-effective marketing
is to find out exactly who one's
best customers are, to learn what
will cost-effectively delight them
and to then offer that same
product or service to customers
like them.
___________________________________
|
