Level III: Indirect Persuasive Communication
Appeal to the recipient's selfish self-interest to solve your problem. Persuasive Letters... 1 describes what the recipient will get. 2 present details - the recipient may not know what needs done. 3
ends with
an assertive
call to
action. |
resulted in a positive outcome. The goal is to persuade a recipient it is in their best interest to do what you want done. The easier it is
for a recipient to respond the more likely is a positive
response. |
