Marketing Managers are responsible for facilitating growth, sales and marketing strategy. He or she leads product and service development, distribution, sales, pricing, customer service and advertising. Every one of these responsibilities depends upon the Marketing Manager's ability to communicate. Marketing Managers must be able to explain a wide range of concepts across specialized disciplines.

Day-to-day tasks are often categorically different from one another; language is needed to stitch together all aspects of the company. Thus, in a given day the Marketing Manager completes tasks that fall into many different categories:

• Analytical tasks, such as pricing and market research,
• Creative tasks such as designing advertising and promotions, and
• Interpersonal tasks such as coordinating many different styles of thinking in a single team.

The Marketing Manager must quickly react to changing circumstances in the firm, and must shape the organization's understanding of a particular product, sales strategy, or marketing idea. Each comes from a different department, so the Marketing Manager must be a nexus of information.

Marketing Managers must work towards objectives such as revenue generation, cost reduction, or risk mitigation. The unpredictable impact of marketing efforts, coupled with the need to drive profits, often leads to a short tenure for most Marketing Managers.

Social Media Marketing, and E-Commerce have had a major impact on how this function is performed.