Values: Boomers invented the 70 hour week.
Having grown up surrounded by aspiring peers
when America was the most prosperous and
righteous nation is the world. They believe hard
honest work makes people prosperous and happy.
Their desire to stand out from the crowd causes
them to live for their work instead of working to
live.

Motivation: Boomers love recognition and want
credit for their accomplishments. They also love
meetings and collective decision-making. Let
Boomers know they have made a difference.
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