What will you sell?
Who are your internal customers?
Describe your internal customer service cycle and the most critical Moments of Truth.
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Who are your external paying customers who will pay for your services?
Describe them in "market segment" terms.
Describe what you do that will delight them.
Describe your most critical Moments of Truth.
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What are the strengths you can focus on attainment of your goals.
What are your developmental needs?
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Create an organization chart that illustrates how performance of each essential task
results in provision of cost-effective customer service to external paying customers.
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Create a Financial plan that includes "startup costs" and states the "price-points" and
"sales goals" required for you to "break-even" after paying all business expenses.
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Finally, create a "tag-line" that illustrates your personal brand.
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