Use social media tools to bring customers to your
home page.

• Customers check out items multiple times on-line
  several times before they buy.
• Identify your target market. What delights them?
• Use Blogs to provide ideal customers with weekly
  updates about things they want to know. (No one
  really wants to read your Blog. Do this to establish keep
  people interested and establish credibility. You can link to
  other web-sites instead of writing everything yourself.)
• Provide Content ideal customers want to know.
• Use Google Analytics to identify serious customers.
• Use sites like Meetup to identify local networks.

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