There are often temptations to make a quick profit at the expense
of someone else, to take more than one's share or to do something
questionable because "No one will find out."

__In the long-run these strategies usually fail.

• Always operate as if everyone will eventually find out everything.
• Build relationships one customer at a time by providing goods
  and services that add value to their lives and you will prosper over
  the long-term.
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